client: Perrier / Sociéte Perrier
duties: Creative Direction & Strategy. Digital Production, Copywriting, Video Production, Social Media Strategy and Partnership Production.
Launched in July of 2011, SocietePerrier.com is the web’s newest online destination for nightlife and culture and a glimpse into the future of integrated marketing and branded content publishing. We started with eight of the world’s culture hubs (Los Angeles, Moscow, London, Miami, Mexico City, New York, Toronto & Montreal) and housed them under one digital roof, as well as created dedicated local pages with local content which also pushes to in-market experiential activations by the brand. In late 2011, we launched and additional three markets: Tokyo, São Paulo and Dubai.
In addition to managing the digital production and strategy, I concept all digital and integrated marketing and promotions with giveaways, branded experiences, etc designed for our audience of social and cultural influencers. I also manage of all the U.S. social media platforms and oversees the development of an additional 14 global social media accounts. Efforts have resulted in a 600% increase in new fans and followers for US Facebook and Twitter accounts and 300% increase all global accounts.
developer: Area 17