client: Sociéte Perrier / Perrier
duties: Creative Direction & Content Production
A key part of the SocietePerrier.com community of culture websites was the inclusion of original branded content. Interviews with artists, designers and culture makers was a key, along with the partnership of major venues. Knowing this, I created a production partnership with Standard Hotels that allowed for their venues to become our main shooting locations in Los Angeles, Miami and New York. In addition to the partnership, I also oversaw all production needs from identifying shooters to writing content outlines and interview questions to overall creative direction.
And I got to interview Ryan McGinness. Which was awesome.