client: Pantene North America
duties: Creative Direction, Art Direction
Since revamping their black hair care collections, Truly Natural and Truly Relaxed, Pantene has charted a steady course to reintroduce themselves to this important segment. To do this, they enlisted the help of celebrity hair stylist Kim Kimble and my team to create a set of hair tutorials.
For these basic how-tos, I led the team to create a set of self-styling videos to create a hair "foundation" of products and techniques for our consumer, designed to lead her to a complimentary set of stylist-led videos for when she wants to explore her more stylish side.
Director: Duffy Higgins