From The Drum: "The inspiration goes back to CoverGirl's 'I Am What I Make Up' platform which rests on largely on both inclusivity and a celebration individuality in beauty. It was less about 'let's get a woman with vitiligo' and more of 'what are beauty stories that aren't being told?'" said Washington.
Agency: Droga5
Creative Director: Shannon Washington
Associate Creative Director: Neil MacLean
Producer: Isabella Lebovitz
Associate Producer: Jake Herman
Editorial: Miky Wolf @ Final Cut
Model: Amy Deanna