client: EDEN BodyWorks
duties: Creative Direction, Copy, Influencer Curation & Management
In support of PARLOUR's* #TravelFly Solo Weekend experience partnered with indie beauty brand EDEN BodyWorks and to produce a six-video, branded-content series, Vacay Hair!, which featured social travel and beauty influencer Africa Miranda. In addition to a long-form interview, the series also included five product-leading demos and hairstyling how-to videos that demonstrated product use and benefits. Working directly with Africa and EDEN's team, I crafted all copy to reflect their organic tone of voice and also created a look and feel that could worked seamlessly with their respective brand styles. Placed on YouTube, these snackable pieces of content were also distributed through sponsored Instagram, Facebook and Twitter with dedicated edits for each.
*PARLOUR is a digital travel platform that I publish. To learn more, go to parlourmagazine.com.