client: Blue Flame Agency
duties: Creative Direction, Image Production & Casting
The term “multicultural” is often used, but rarely demonstrated in a contemporary fashion. To demonstrate the new faces of multicultural urban society aka “New America” I assembled a great team and created a simple concept to show consumers & brands fresh, commercial images of an ever-changing America.
photographer: Rinze Van Brug
agency: Blue Flame
shot on location and at 82 Mercer in New York City