client: Maybelline New York Global
duties: Creative Direction
To introduce the Color Show Nail Color collection, I hooked directly into the nail art community by identifying and connecting with one of it's rising stars—Ami Vega of El Salonsito. She created four exclusive designs for Maybelline and collaborated with us to produce the brand's first set of nail art tutorials. For the style, we went with simple, clean compositions with designs that would capture both a novice and advanced nail art fan. My team and I's work with Ami not only led to more productions due to their success, but it also elevated Ami's stature leading to management by a major talent agency and prestige editorial work with Elle, Vogue, and other titles.
production: All Area Crew