What’s better than a film about one of the best selling mascaras of all time? A film about mascara shot on a speedway track, featuring one of the top women motorcycle racers in the country, Shelina Moreda. Combined with our print, this led to a 13.5% uptick in LashBlast sales. Motorcycles and mascara…a great combo.
Director: Matt Lambert
Creative Director: Shannon Washington, Ray Smiling